boycott
Are religious factors enough to shift Indonesian consumer choices?
Muslim consumers' preference for brands that are in line with their beliefs is increasingly becoming a trend. However, this trend is considered not to make brands become market leaders as long as quality, service, and promotion are not improved.
Human rights bodies call on fans to boycott World Cup quarter-final
Qatar-hosted quarter final takes place on United Nations’ International Day of Human Rights.
Silence is the comms strategy for most international firms in Russia
The vast majority of companies still doing business in Russia have adopted a comms strategy of saying nothing at all, according to new research.
Consumers demand action not 'empty statements' by brands in response to Ukraine
A new survey says 84 per cent of consumers expect brands to take action during crises and international events – and they will be ‘very vocal’ if brands don’t meet their expectations.
Boycott or not to boycott: how agencies should work with high-carbon clients
With COP26 under way, 'subvertising' activist groups have been targeting ad agencies, condemning them for escaping scrutiny for their role in destroying the environment. The problem isn't black or white, so how should agencies work with their polluting clients?
H&M continues to fail in China
H&M recently saw some of its products banned in China, but should the brand be more worried about its connection with China’s consumers?
Top news, insights and analysis every weekday
Sign up for Campaign Bulletins
.jpg&h=334&w=500&q=100&v=20250320&c=1)
.jpg&h=334&w=500&q=100&v=20250320&c=1)
.jpg&h=334&w=500&q=100&v=20250320&c=1)
.jpg&h=334&w=500&q=100&v=20250320&c=1)
.jpg&h=334&w=500&q=100&v=20250320&c=1)
