brand crisis
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Xiaomi sacks staff and penalises executives after a KOL tie-up triggers fan backlash
Xiaomi disciplined its PR chief and CMO after fan backlash on Weibo.
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McDonald’s Japan’s Pokémon promo backfires, ends in scalping and food waste controversy
Scalpers swarmed McDonald’s Japan in a mad grab for limited-edition Pokémon cards.
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Bitter chocolate: The fallout of a poorly planned promo on Chocolate Finance's reputation
The fintech’s abrupt restrictions on withdrawals and debit card spending have triggered a backlash, denting its reputation in Singapore.
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Bestore's regulatory clearance fails to quell consumer concerns
The Chinese snack giant may be cleared of mislabeling, but the brand faces online accusations as it prepares to sue those involved for defamation.
Double trouble for JD.com over stand-up comedian endorsement
Bang in the middle of Single's Day shopping bonanza, JD finds itself embroiled in a dual controversy with a comedian fallout and withdrawal rumours.
Chinese tea brand angers working mothers with misleading copy
A social media post on Red was called out for discriminating against working mothers, and it forced a new coffee brand to empty its online store on Douyin.
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