brand summit china
Reaching out to China’s lower-tier cities
As multinationals turn their attention to China’s tier-3 and tier-4 cities, how can brands maintain their integrity while achieving local relevance?
KOLs vs KOCs among hot topics debated at Brand Summit China
Photos & highlights from Campaign's Brand Summit China event in Shanghai.
Tapping into a diverse Chinese market
Brand Summit China roundtable reveals how to approach the world’s fastest-growing market and the new Chinese consumer.
Key takeaways from Campaign's Brand Summit China
Our on-the-ground reporters distill the top news stories, quotes and insights from Brand Summit China, held in Shanghai.
VIDEO: Uncovering Alibaba's goldmine of data
At Campaign's Brand Summit China in Shanghai, Christina Lu, general manager of Alibaba Group's Uni Strategy Centre, explained how big data can be used to reach consumers more efficiently.
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