burson

Sep 23, 2024

Burson launches healthcare-focused AI service

Decipher Health will predict the impact of communications across six therapeutic areas, the WPP firm says.

Sep 19, 2024

Burson launches healthcare-focused AI service

Decipher Health will predict the impact of communications across six therapeutic areas, the WPP firm says.

Aug 23, 2024

Creative Minds: Basti Chendra on harnessing creativity to transform lives

Burson's regional creative lead champions authenticity and is driven by work that supports others—especially in promoting trans acceptance in the workplace and beyond.

Jul 30, 2024

Burson names global digital and intelligence leadership team

Amongst a slew of other appointments, Joe Peng will take on the role of APAC and greater China head of digital and intelligence.

Jul 23, 2024

Burson hires Damion Potter as global chair of public affairs

Potter joins from Haleon, where he was VP and global head of policy and government affairs.

Jun 14, 2024

Burson launches ahead of schedule

Burson—created from the merger of WPP-owned BCW and Hill & Knowlton, which is due to be formally completed on 1 July—launched on June 13, unveiling its new brand identity and client offerings.