burson
‘Credibility has never been more important’: Burson’s HS Chung on reputation in the GEO era
In her first interview since taking the APAC CEO role, Chung explains how generative platforms are changing crisis dynamics and why earned credibility will outweigh media spend.
40 Under 40 2025: Esther Ng, Burson
At 32, Ng shows how integrated communications can go beyond campaigns, using her skills to deliver results, inspire her team, and support the communities she cares about.
Women to Watch 2025: Jessie Gogan, Burson
Gogan is a master at driving growth, fostering inclusive teams, and championing culturally resonant storytelling.
Burson hires Edelman’s Taj Reid as global chief creative officer
Reid replaces Simon Shaw in the role.
Burson launches healthcare-focused AI service
Decipher Health will predict the impact of communications across six therapeutic areas, the WPP firm says.
Burson launches healthcare-focused AI service
Decipher Health will predict the impact of communications across six therapeutic areas, the WPP firm says.
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