c2
MCEC partners with C2 to create experiential platforms
The venue will have exclusive access to C2’s experiential design platform and labs for "playful ideation" sessions.
Six things that all conferences should do
More marketers are running their own event or partnering on them. Make the most of the opportunity with our guide to attracting, engaging and immersing conference goers.
Seven activations that made C2 Montreal a truly "experiential" conference
Forget the content. Wandering the conference floor was worth a session of its own.
Video creators: The mavericks of the future
At C2, YouTube stars talked about the nature of their celebrity and how to grow an audience.
What can behavioural science tell advertisers?
Harvard lecturer Beth Altringer on why brands should care about desirability.
Who gave the best talk at C2?
Campaign asks people to share their top lessons.
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