calbee
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1 day ago
From Hiroshima to Hangzhou: How Jagabee and Frugra drive Calbee's growth strategy
The Tokyo-headquartered maker of the hugely popular potato fries, Calbee, is tapping into anime fandom and IP collaborations to boost sales and brand affinity in China. Read our interview with CMO Hiroyuki Miyakura.
Apr 11, 2022
Un-pea-dictable: Veggie-based snack ad has multiple plot twists
It's a romance. No, it's a hidden-camera show. No, it's just a dream. No, it's a ghost story. No, it's a fun ad by Wolk BKK for Calbee snack-food brand BunBun.
Mar 2, 2012
Leo Burnett Hong Kong adds Dulux and Calbee to MNC client portfolio
HONG KONG- Leo Burnett Hong Kong has reported two multinational account wins: The agency will handle creative for Japanese potato crisp brand Calbee and will act as shopper marketing partner for Dutch paint brand Dulux.
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