castrol power 1

CASE STUDY: Castrol seduces two-wheel junkies with online campaign
May 10, 2012
Staff Reporters

CASE STUDY: Castrol seduces two-wheel junkies with online campaign

When relaunching its motorcycle lubricant Castrol Power 1, Catrol worked with Mindshare to leverage Google and YouTube AdWords to engage motorheads.

New Castrol TVC pits motorbike versus cheetah
Oct 18, 2011
Racheal Lee

New Castrol TVC pits motorbike versus cheetah

SINGAPORE - Castrol has launched the latest global campaign for Castrol Power 1, entitled the ‘Power in your hand’ campaign, through Ogilvy & Mather.

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