cctv

Feb 11, 2019

How Baidu went all out for its Spring Gala red-packet sponsorship

Baidu's daily active user (DAU) count grew 87% over eight days.

Mar 17, 2017

CCTV's Muji claims denounced by Shanghai Quarantine Bureau

The plot has taken a twist with assertions of the opposite from both Muji and Shanghai authorities.

Mar 14, 2017

Brands nervously await CCTV's 'name and shame' night

A look at which industries and brands may find themselves in defensive mode come Wednesday night, and how they should react.

Oct 19, 2016

CCTV refutes Samsung China claims that Note7s were not flawed

"External heating"? No way, says a CCTV-commissioned investigation.

Mar 17, 2014

Nikon, OzMilko, BreadTalk deal with fallout from CCTV criticism

BEIJING - The CCTV's '3.15' programme has made it a point to expose at least one electronics brand each year, and this year Nikon came under fire in the show, which aired Saturday evening. Australian dairy firm OzMilko and Singaporean bakery BreadTalk also received scrutiny.

Mar 14, 2014

Online finance, e-commerce players at risk in China's '3.15' exposé

BEIJING - Tomorrow's World Consumer Rights Day, referred to as '3.15' in China, is deemed a dangerous day for brands, simply because an annual TV exposé (unfair or otherwise) could affect how 1.3 billion consumers view them. Signs point strongly to online finance and e-commerce as industries that may be unhappy come tomorrow evening, according to sources.