cheil

May 21, 2025

Samsung ushers in a new era of AI TV

Cheil rolls out a laundry list of features for the Samsung Vision AI; Ad Nut yearns for a little less jargon and a lot more heart.

May 13, 2025

Agency Report Card 2024: Cheil Worldwide

The need for diversification beyond its parent, across clients, talent and DEI efforts is no longer optional. It’s a business necessity.

Nov 6, 2024

Against the odds: Unpacking the high-stakes world of Korea's teen gambling

The new campaign by Cheil and Toss exposes the dark world of teen gambling through a fictional Instagram feed, revealing risks far beyond mere money.

Jul 1, 2024

Cheil X's new visual identity dips into its Korean heritage

The independent full-service agency, part of the Cheil SWA group, operates two established offices in Gurgaon and Mumbai.

Jun 28, 2024

Generation AI: Can AI redefine friendships for the Indian youth?

From wingman to co-creator: a report by Cheil India reveals how AI is tackling loneliness and reshaping the modern social fabric.

Jun 7, 2024

2024 Cannes Contenders: Cheil creative leads share predictions

Senior creatives at Cheil from South Korea, China and London choose the APAC-based campaigns that are most likely to win a Lion at Cannes.