cheil
Why Burger King bet on ink to bring its Whopper to life and won big at Spikes Asia
Cheil's creatives share how their bold campaign idea on tattoos resonated in Korea and what its Spikes recognition says about the power of unconventional storytelling.
.jpg&h=268&w=401&q=100&v=20250320&c=1)
As risks grow for Jeju’s famed women sea divers, a tech lifeline steps in
South Korea’s ageing haenyeo still free-dive without oxygen for several hours—a real-time app from Cheil alerts nearby divers within seconds in medical emergencies.
Korea's national police gives scam callers a face in new campaign
Audio recordings are turned into the ultimate witness.
Wildlife is choking. Here's the ad
With over a million marine animals dying yearly from plastic, this AI-generated ad blitz in Seoul is an attempt to shock the public and policymakers into action.
Samsung ushers in a new era of AI TV
Cheil rolls out a laundry list of features for the Samsung Vision AI; Ad Nut yearns for a little less jargon and a lot more heart.
Agency Report Card 2024: Cheil Worldwide
The need for diversification beyond its parent, across clients, talent and DEI efforts is no longer optional. It’s a business necessity.
Top news, insights and analysis every weekday
Sign up for Campaign Bulletins