Jul 1, 2024

Cheil X's new visual identity dips into its Korean heritage

The independent full-service agency, part of the Cheil SWA group, operates two established offices in Gurgaon and Mumbai.

Jun 28, 2024

Generation AI: Can AI redefine friendships for the Indian youth?

From wingman to co-creator: a report by Cheil India reveals how AI is tackling loneliness and reshaping the modern social fabric.

Jun 7, 2024

2024 Cannes Contenders: Cheil creative leads share predictions

Senior creatives at Cheil from South Korea, China and London choose the APAC-based campaigns that are most likely to win a Lion at Cannes.

May 6, 2024

Like Dolby audio, child abuse may be 'all around you' in powerful Cheil film

The takeoff of Dolby's iconic cinema prelude effectively highlights the need to report violence against kids on behalf of Save the Children Hong Kong.

Mar 12, 2024

Cheil's 'Knock Knock' is APAC's most-awarded campaign

WARC Creative 100 rankings: Plus, Leo Burnett Mumbai led APAC as the world's 8th most-awarded creative agency last year.

Aug 29, 2023

How luxury brands are wooing the new-age consumer

We deep dive into the high-end, as premium goes digital and luxury shopping sees a surge in India in recent times.