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Learning new lessons in controlling brands
Craig Davis, co-chairman and chief creative officer at Publicis Mojo Australia and New Zealand and founder of Brandkarma.com, looks at how brands live and die in the public domain, no longer controlled by corporations.
Chevron starts global campaign titled 'We agree'
California-based energy giant Chevron’s new global branding campaign titled ‘We agree’ highlights the common ground Chevron shares with people around the world on key energy issues.
Caltex promotes Techron with smiley faces in Hong Kong
Caltex Hong Kong has developed a campaign bringing happiness to town for Techron products by Chevron.
Hulsbosch Strategy & Design creates a visual identity for Caltex's Star Mart
SYDNEY - Australian brand design firm, Hulsbosch Strategy & Design, has won a major contract to create a new visual identity for Caltex's Star Mart convenience stores, now being rolled out across Australia.
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