Caltex has joined hands with Smiley Central, a developer of animated icons for social media platforms, to promote smart and happy driving around Hong Kong.
In order to resonate with customers and reinforce the brand's quality image, the two companies have produced products like electrostatic stickers with driving tips, umbrellas, cushions and sun shades.
These items are up for grabs upon filling a tank at Caltex petrol stations in order to retain gasoline sales and attract brand switchers.
The agencies behind the campaign are Y&R and MEC Hong Kong. The campaign is supported through print, radio, in-store, direct marketing and online executions.
Credits:
Project Techron Sustaining Summer Promotion 2010
Client Caltex
Creative agency Y&R Hong Kong
Creative directors Helen Chan, Patrick Wong
Art director Jack Ho
Copywriter Fanny Lau
Agency producer Szeto Chi Wing
Media agency MEC
Regional account director Eric Choi
Account executives Betty Fok, Jennifer Li, Ashley To
Exposure Print, radio, in-store, direct marketing, online
For more local breaking news from China, Hong Kong, Taiwan and Macau, go to en.campaignchina.com.
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