chinese consumers
'Brand divorce': Are Chinese consumers resistant to long-lasting relationships?
It is clear that Chinese purchase behaviour today is characterised by promiscuity and flirtatiousness, writes Ashok Sethi from GfK China.
70 per cent of Chinese consumers in Asia will be saving their Red Packet loot: TNS
ASIA-PACIFIC - While three-quarters of Asian consumers are optimistic about the year ahead, seven in 10 aim to save their Red Packet money for a rainy day, according to a report by research firm TNS.
Chinese consumers fear aging, Japanese link technology to health: McCann
GLOBAL – While Asian markets may vary in terms of their perceptions of aging and health, with Chinese consumers the most afraid of growing old and Japanese the least, all agree that the key to well-being is “balance”.
Chinese outpace western peers as most engaged in social good : Edelman
BEIJING – Consumers in emerging economies like China and India are more likely to purchase and promote brands that support good causes, outpacing their peers in Europe and the United States, according to the fourth annual Edelman goodpurpose study.
Philips reigns as most recommended shaving brand in China
SHANGHAI – Chinese online market data platform Holaba has put shaving brands on the spot this time with Philips scoring as the most recommended brand in China.
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