Marketing Opinions
Ashok Sethi
Jul 30, 2014

'Brand divorce': Are Chinese consumers resistant to long-lasting relationships?

It is clear that Chinese purchase behaviour today is characterised by promiscuity and flirtatiousness, writes Ashok Sethi from GfK China.

Ashok Sethi

Please sign in or register

Access limited free articles a month after free, fast registration.

Existing users sign in here

Or
Register Now
Forgotten Password?

Having trouble signing in?

Contact Customer Support at
[email protected]
or call+852 3175 1913

Follow us

Top news, insights and analysis every weekday

Sign up for Campaign Bulletins

Most Read

The untapped potential of OTT for Singapore marketers

1 The untapped potential of OTT for Singapore marketers

Unilever CEO: 'Spend on social will jump from 30% to 50%'

2 Unilever CEO: 'Spend on social will jump from 30% to 50%'

Bitter chocolate: The fallout of a poorly planned promo on Chocolate Finance's reputation

3 Bitter chocolate: The fallout of a poorly planned promo on Chocolate Finance's reputation

HSBC’s CMO on using Hong Kong as a backdrop to storytelling

4 HSBC’s CMO on using Hong Kong as a backdrop to storytelling

Why so many are leaving adland to embark on 'solopreneurship'

5 Why so many are leaving adland to embark on 'solopreneurship'

Havas and Moonfolks form media alliance in Indonesia

6 Havas and Moonfolks form media alliance in Indonesia

Coca-Cola media business contract lies between Publicis and WPP

7 Coca-Cola media business contract lies between Publicis and WPP

Too old for the party, too young to leave—the paradox of middle age in advertising

8 Too old for the party, too young to leave—the paradox of middle age in advertising

WPP and Bain mull sale of Kantar Worldpanel data division for $6.5 billion

9 WPP and Bain mull sale of Kantar Worldpanel data division for $6.5 billion

Plagiarism scandal fallout: DDB Philippines loses Tourism Dept contract

10 Plagiarism scandal fallout: DDB Philippines loses Tourism Dept contract

Related Articles

Kantar BrandZ reveals 2024’s most valuable Chinese brands
Sep 11, 2024
Minnie Wang

Kantar BrandZ reveals 2024’s most valuable Chinese ...

Unilever to roll out new consumer appeal testing for 'power brands'
Feb 8, 2024
Marianne Calnan

Unilever to roll out new consumer appeal testing ...

Just Published

M&C Saatchi reveals AI tool that measures brands' 'cultural power'
50 minutes ago
Eszter Gurbicz

M&C Saatchi reveals AI tool that measures brands' ...

The agency group rebranded on a global level last December.

How pharma-backed websites are easing doctors’ search woes through AI
59 minutes ago
Marc Iskowitz

How pharma-backed websites are easing doctors’ ...

Pharma struggles to engage healthcare professionals online. Here's how AI could transform the user experience.

Mark Read: 'AI will unlock adland's productivity challenge'
1 hour ago
Lucy Shelley

Mark Read: 'AI will unlock adland's productivity ...

AI to 'touch' every corner of WPP, says Read, as Google touts UK investment.

Nearly 70% of ‘parents’ targeted by ads don’t have kids
1 hour ago
Joseph Arthur

Nearly 70% of ‘parents’ targeted by ads don’t have kids

The accuracy of socio-demographic targeting in digital advertising has been called into question, with a report revealing a disconnect between targeting assumptions and actual audience composition.