Philips reigns as most recommended shaving brand in China

Philips is the most popular shaver brand, according to the latest Holaba Brand War, with 67 per cent of participants recommending it, receiving 6,552 votes. Gillette follows with 5,541 votes and Panasonic with 5,313. Apache scored the least amount of votes.

The shopping index for Philips is 8.4, meaning netizens higly prefer this brand. Gillette and domestic brand Flyco scored 8.1 and 7.6 respectively.

The Holaba-score gives Philips 45.1 per cent, meaning the brand is doing well and most likely to increase in market share. Gillette received a 33.5 per cent and Flyco 10.7 per cent.

Participants between the ages of 25 and 34 strongly recommend Philips and Gillette, while 16 to 24 year olds prefer Flyco. Shanghai people view Philips more positively compared to Beijing and Guangdong.

Flyco however gains the most popularity in the Guangdong area.

In terms of keyword references to shaver brands, Philips is associated with energy saving and good quality. Yet it is less affordable compared to other brands.

Interestingly, among surveyed Holaba participants that like Philips, they also like Adidas, China Mobile, Apple, Netease, Nike, Midea, Audi, Suning, Shanda Game and Za.

16 brands in the shaver category were up for competition in the most recent Holaba Brand War survey. 9,777 Chinese consumers participated of which 77 per cent were male. 54 per cent of those surveyed are between the ages of 20 and 29.

Holaba picks a different industry for each survey asking 'How likely is it that you will recommend brand X to friends, colleagues and family?' The last Brand War from Holaba was on Chinese telecom providers. China Mobile scored the highest in the study.