chinese new year
What makes holiday ads truly effective in APAC?
Amid holiday ad fatigue, Campaign delves into how brands can craft tailored campaigns to resonate with diverse APAC audiences and seize opportunities in this year’s evolving shopping landscape.
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Five trends for Asian retailers in the Year of the Dragon
From an increased focus on mobile and phygital shopping experiences, to the importance of offering the right payment methods, InMobi's Rohit Dosi unpacks the five biggest trends of the Lunar New Year festive season, and what Asian retailers can do to come out on top.
Five things you need to know when creating health campaigns in China
VML Health Shanghai's CEO Feiyan Shen and strategic director Sherry Gao, map out their top recommendations for those wanting to tap into health communications in China in the Year of the Dragon.
Happy Lunar New Year from Campaign Asia-Pacific!
The editorial team is taking a break to welcome a new moon and the Year of the Dragon, resuming publication on February 14.
Singtel's new CNY film stars a 70-year-old skater, reinventing cool and lifelong tech adoption
A passionate roller-skater, Tan Teck Hung, affectionately known as 'Uncle Heng', breaks barriers in the telco's heartwarming new Chinese New Year campaign.
CNY campaigns: Getting brand messaging right when China is reeling under Covid
SOUNDING BOARD: Industry experts weigh in on the best strategies for brands to nail the cultural tone and empathetic approach to connect during uncertainty.
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