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Hong Kong brands and agencies consider 'pink-dollar' opportunity
HONG KONG - The newly appointed head of Hong Kong's Equal Opportunities Commission has focused attention on the rights of gay and lesbian individuals in the city, but marketers and agency heads differ on whether targeting this consumer segment makes sense.
Twohundred helps to brand Tao Heung Restaurants' with new TVC
HONG KONG - Twohundred has created a heart-warming new branding TVC for its new client Tao Heung Restaurants Group. The campaign aims to reinforce the group's heritage and connection with Hong Kong since its establishment there 20 years ago.
MTR engages public, visitors in DIY train car design contest
HONG KONG - Hong Kong-based creative agency Two Hundred has launched a new ‘DIY train car design contest’ for MTR, inviting the Hong Kong public to create the longest train ever.
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