city super

Aug 28, 2013

Hong Kong patisserie Paul Lafayet enlists SPRG as first PR partner

HONG KONG - Local French-style patisserie Paul Lafayet has chosen SPRG as its first PR agency partner at a time when the family run business is facing increasing competition from better-known European rivals that have been opening up Hong Kong stores in recent years.

Aug 20, 2013

Pret A Manger thrives without any advertising expenses

HONG KONG - How does a fast-food eatery survive without advertising, especially in Hong Kong's cutthroat food and beverage industry?