clientagency
PROMOTED
Aug 9, 2022
Five areas to improve client-agency relationships
The relationship between brands and agencies needs some TLC. So we carried out global research with both sides to find out how to improve it
Nov 1, 2021
A perfect brief is one sentence long
THE AD CONTRARIAN: There is perhaps no bigger waste of time, energy, and resources in the client-agency relationship than what is laughingly called "the briefing process".
Jan 19, 2018
Chinese agency rosters shrinking, more going local: R3
Chinese marketers are working with fewer agencies, and more are leaning toward those with integrated offerings, according to a new study from R3 with Scopen.
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