climate
‘Endless brand growth on a finite planet is a suicide pact’: Maren Costa
Marketers have the power and influence to tell consumers to consume less for the sake of the planet. Yet, the measures of present-day brand success don’t incentivise marketers to do so, argues climate activist Costa in a fiery opening keynote at Campaign 360.
How Dentsu and Nestlé cut digital ad emissions by 25% in Indonesia
CASE STUDY: By measuring and eliminating higher-emitting media and formats throughout their campaign for Bear Brand's sterilised milk drink, the carbon footprint was slashed by a quarter within a three-month period.
'Final warning': turning adland's climate pledges into action
Campaign delves into what action the advertising industry is taking to avert environmental disaster.
Climate activists stage anti-greenwash protest outside Wunderman Thompson
A coalition of climate organisations handed out cake to ‘congratulate’ the agency after the Advertising Standards Authority ruled its 2022 Shell ad broke greenwashing rules.
Ad industry must fix gap between intent and action on climate
Campaign is launching a series of opinion pieces about sustainability ahead of Cannes Lions 2023. Here the leaders of Ad Net Zero, WFA and ANA issue a joint call about the need to move from talk to impact.
Oatly offers free advertising to dairy rivals willing to reveal carbon footprint
The Swedish oat-drink company has added information about its climate impact to products in the U.S.
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