cmo
Trix van der Vleuten to chair Campaign Global Agency of the Year Awards 2024
Campaign's coveted Global Agency of the Year Awards are like no other. This year’s chair judge, Trix van der Vleuten, chief marketing officer at The Social Hub, shares how the awards drive agency success, her excitement for Asia’s social commerce innovation, and tips for crafting a standout entry.
Does your brand have the soul to succeed?
After shepherding billion-dollar brands at HP, Mars, and Unilever through an era where AI threatens to make marketing more mechanical than ever, veteran CMO Siew Ting Foo challenges conventional wisdom with a powerful argument: the future belongs to brands that dare to be human.
Volkswagen China CMO deported from China for drug use
Jochen Sengpiehl, the former global CMO of the brand, was detained and expelled from the country after allegedly testing positive for drugs, with traces of cannabis and cocaine found in his blood following his return from Thailand.
Asia-Pacific Power List 2024: Rvisra Chirathivat, Central and Robinson
Marking her third year on Campaign’s Power List, Chirathivat has continued to spearhead retail in Thailand through her innovative campaigns and passion for community engagement.
Asia-Pacific Power List 2024: Robin Liu, Miniso
Through strategic co-branding and localisation, Liu is steering Miniso towards global super-brand status with innovative marketing strategies and leveraging relevant IP.
Asia-Pacific Power List 2024: Tina Chao, McDonald's
Elevating the reputed brand through heartfelt human stories, Chao is a maverick at bridging the gap between sales and marketing to drive home results.
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