Staff Reporters
Dec 18, 2025

Why L’Oréal’s CMO is betting on startups to keep the world’s biggest beauty brand ahead in innovation

To maintain its leadership in the rapidly evolving beauty tech space, L’Oreal is partnering with startups to accelerate innovation, deliver personalised beauty experiences, and pioneer new technologies.

Pictured: Lex Bradshaw-Zanger, L’Oréal’s chief marketing & digital officer, South Asia Pacific, Middle East & North Africa

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