cmo conversations

May 13, 2025

'We need to disrupt ourselves before we’re disrupted': Zespri's marketing lead

The CMO's MO: As Zespri’s global marketing lead, KokHwee Ng talks about how the brand is balancing record growth, sustainability, and emotional storytelling to win in a crowded market.

Apr 30, 2025

Vidio’s CMO Teguh Wicaksono on staying 'punk' and breaking corporate norms

A former journalist who became the marketing leader of a 100+-person team at Vidio reveals the secrets to authentic leadership, office politics, and balancing creativity with corporate demands.

Mar 13, 2025

Beyond IWD: Marico’s CMO on why gender conversations can’t be a one-day affair

The gender gap in leadership isn’t about a lack of talent but rather about workplace biases, flawed hiring practices and rigid expectations. Marico’s Somasree Awasthi talks to Campaign on what needs to change and why companies can’t afford to wait.

Feb 11, 2025

The anti-trend trend: How Starbucks aspires to use 'simplicity' to face rivals

THE CMO'S MO: Inspired by Apple, Starbucks Asia's marketing head, Samuel Fung, is blending tradition and innovation with a back-to-basics approach to build loyalty in a competitive market.