cmo conversations
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Zoom is still in the room: Global CMO Kim Storin's plans to 'disrupt itself' and make APAC its growth engine
Zoom is trading its 'just meetings' tag for an AI-backed, enterprise-ready identity—hoping to stay as essential in hybrid life as it was in lockdown.
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The challenge of 2026 will be an authenticity deficit, says Colgate marketer Samir Singh
The CMO's MO: There’s a lot of AI noise, but the brands that will truly win will be the ones putting real human moments front and centre, says Singh, Colgate-Palmolive’s EVP of marketing, APAC.
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Why HSBC is betting on simplicity to stand out in its first-ever global corporate banking campaign
EXCLUSIVE: HSBC CMO Nicole German on the thinking behind the bank’s first global CIB campaign—live in 20 markets.
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Can a bank sell 'balance'? Inside Standard Chartered’s first wellness play with CMO Haymans Fung
In a new three-episode, long-form video series, StanChart urges clients to look after more than just their financial health and well-being.
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CMO Cindy Lin on why McDonald’s Taiwan is using Kung Fu to protect its fries
McDonald’s Taiwan spent months training kung fu masters and cast for a 3-minute-16-second film—all to sell fries. CMO Cindy Lin and creative partner Leo talk exclusively to Campaign.
The Candid CMO: Why Cheryl Goh doesn’t play it safe at Grab
Grab’s founding CMO, Cheryl Goh, looks back on 13 years of building the brand, pushing past consensus, hiring people better than her, and why purpose still drives everything she does.
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