coke
Coca-Cola focuses on hugs in Olympics ad
The global campaign was developed by WPP Open X, led by Ogilvy and supported by EssenceMediaCom, VML and Hogarth.
Coke signs up Gigi Hadid to put fizz into mealtimes
Ad is the latest in Coca-Cola’s “Real magic” brand platform.
How Coca-Cola is addressing the ‘age of dichotomy’ with ‘Real Magic’
With ‘Real Magic’, Coca-Cola is taking a fresh look at flavours, collaborations, distribution, and festive consumption, seeking inspiration from pop culture and its own storied past.
Coca-Cola puts trucks back on the festive road
Coca‑Cola is ringing in the holidays by bringing back a well-loved activation.
WPP wins majority of $4 billion Coca-Cola business
Coca-Cola described the new relationship with WPP as “unprecedented” in its breadth and depth, as well as for the industry “given its geographical scale and reach". Dentsu will have a media role in some markets.
Coca-Cola lifts full-year outlook as it steps up marketing spend
Beverage giant says it is reaping the rewards of a "more efficient and effective" approach to marketing. It is preparing for further change next year following the conclusion of its agency review, expected in Q4.
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