coke

Jul 5, 2024

Coca-Cola focuses on hugs in Olympics ad

The global campaign was developed by WPP Open X, led by Ogilvy and supported by EssenceMediaCom, VML and Hogarth.

Apr 4, 2023

Coke signs up Gigi Hadid to put fizz into mealtimes

Ad is the latest in Coca-Cola’s “Real magic” brand platform.

Nov 28, 2021

Coca-Cola puts trucks back on the festive road

Coca‑Cola is ringing in the holidays by bringing back a well-loved activation.

Nov 9, 2021

WPP wins majority of $4 billion Coca-Cola business

Coca-Cola described the new relationship with WPP as “unprecedented” in its breadth and depth, as well as for the industry “given its geographical scale and reach". Dentsu will have a media role in some markets.

Oct 28, 2021

Coca-Cola lifts full-year outlook as it steps up marketing spend

Beverage giant says it is reaping the rewards of a "more efficient and effective" approach to marketing. It is preparing for further change next year following the conclusion of its agency review, expected in Q4.