collaboration
.jpg&h=268&w=401&q=100&v=20250320&c=1)
Black Myth: Wukong and McDonald's come together for a festive collab
After McDonald’s Japan saw Pokémon merch fly off shelves (and onto the resale market), the brand builds the hype for the Mid-Autumn Festival.
When Duo met (and marrried) Lucky
To celebrate Duolingo's collaboration with China's Luckin Coffee, Duolingo the Owl, fresh from death and resurrection earlier this year, has married Lucky the Deer in a wedding ceremony captured on Weibo.
Why global collaboration is the key to greater creativity
Increasing international reach will open the doors to better diversity and inclusivity.
When luxury brands meet new consumer brands: A likely pick or gimmick for China's Gen Z?
SOUNDING BOARD: Fendi x Heytea, Louis Vuitton x Manner... luxury brands and new consumer brands are teaming up to embrace Gen Z consumers in post-pandemic China. Is it sustainable or short-lived?
Five ways marketers and agencies can work better together
Six mentors from Campaign’s upcoming MarketingWorks event meet to strengthen collaboration between agencies and brands.
Wavemaker strikes ‘world first’ Amazon Advertising collaboration
Brands will be able to access Amazon’s audience insights from Wavemaker’s media planning tool.
Top news, insights and analysis every weekday
Sign up for Campaign Bulletins
.jpg&h=334&w=500&q=100&v=20250320&c=1)