collaborations

Aug 13, 2024

How Social, India's worker-friendly restaurant chain, serves up killer brand collaborations

From Spotify to Netflix to Nestlé and Cred, Social’s chief growth officer Divya Aggarwal sits down with Campaign to discuss how partnerships are spicing up both its menu and marketing game.

Feb 22, 2021

The secret to better brand collaborations with artists

SPIKES ASIA X CAMPAIGN: Warner Music’s brand partnerships lead and singer-songwriter Nathan Hartono look at how to create win-win scenarios for brands and artists.

Dec 11, 2020

Campaign Crash Course: Tips for effective brand collabs

Sometimes the best way to create a brand movement is to team up with other brands that already have something you need. Culture Group's Michael Patent tells us how to make it work.