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Edelman Sydney adds Extra Professional to Wrigley PR duties
SYDNEY - Edelman Sydney has been appointed as the consumer and healthcare PR agency for Wrigley brand Extra Professional, following a three-way competitive pitch.
Mars appoints OMD Taiwan following month of pitches
TAIPEI - OMD Taiwan has been appointed to the media business for Mars following a month-long competitive pitch against Mindshare and incumbent Dentsu Media Palette.
Perfetti van Melle picks BBH Asia-Pacific for Mentos brief
SINGAPORE - BBH Asia-Pacific has been tasked to produce a regional brand campaign for Mentos, which will launch across Southeast Asian markets later this year.
Mars Japan appoints UM to handle media buying and planning duties
TOKYO - UM Japan has confirmed it has been appointed to handle Mars Japan's media planning and buying business for the entire brand portfolio, effective immediate in September.
Children and artists join forces in Oz to launch ‘Smarties 8 colours of fun’
Chocolate candy brand Smarties by Nestle is working with eight children and eight artists to create work inspired by Smarties colours in Australia.
Perfetti van Melle India tasks Isobar to revamp website
MUMBAI - Isobar India has been tasked to relaunch Perfetti van Melle India's website and manage the brand's social media activities on Facebook and Twitter.
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