Perfetti van Melle India tasks Isobar to revamp website

In addition to corporate information, the new www.perfettivanmelle.in provides in-depth details about brands under Perfetti van Melle including Alpenliebe, Mentos, Chlormint, Happydent, Mentos, Big Babol and Center Fresh.

Isobar will also manage the brand's social media properties on Facebook and Twitter.

Shamsuddin Jasani, country head at Isobar India, said, “This is also a great challenge for us as Perfetti has always been a company doing great work on all media, especially digital.”

“Giving appropriate information and providing a platform for conversations on our brands is important,” added Sameer Suneja, managing director of Perfetti Van Melle India.