content matters

The kind of brands recommended in Asia-Pacific, and what's shared: Waggener Edstrom
May 29, 2015
Emily Tan

The kind of brands recommended in Asia-Pacific, and what's shared: Waggener Edstrom

ASIA-PACIFIC - More than half (55 percent) of Australians are likely to actively promote a restaurant they like, but only 38 percent of Chinese and 21 percent of South Koreans, finds Waggener Edstrom in the 2015 edition of Content Matters: The impact of brand storytelling online.

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