contextual advertising
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1 day ago
Is contextual advertising the definitive answer to privacy-first marketing?
As the advertising landscape shifts towards greater privacy compliance, the resurgence of contextual advertising raises questions about its effectiveness and ROI compared to data-driven targeting. Is it a sustainable solution or a stopgap in digital marketing’s evolution?
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Oct 24, 2024
The contentious future of ID bridging in digital advertising
As ID bridging gains traction as a potential replacement for third-party cookies, concerns over transparency, privacy, and fraud risk are mounting within the industry. Campaign explores.
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