costs
Apr 7, 2021
How agencies are increasingly profiting from missing people
Agency retainer models fail to incentivise a reduction in staff churn with consequences for both employees and advertisers, says one industry consultant.
Jul 31, 2019
The successful in-housing narrative is a myth
While saving in one area, unexpected costs will pile up. Brands might just need a better agency.
Feb 28, 2018
The big squeeze: Events in the age of procurement
How can event professionals best navigate the new purchasing environment?
Aug 30, 2017
How brands can cope with a 24% increase in social-media ad costs
Making the most of Facebook investments is getting more difficult. Jeraldine Phneah of Socialbakers prescribes knowing your audience and working toward repeat engagement.
Top news, insights and analysis every weekday
Sign up for Campaign Bulletins