creation stories
Campaign Creation Stories: How retailer Bananain used noodles as a recurring campaign theme
Chinese retailer Bananain and agency partner Goodzilla speak at length about their richly produced campaign that marries noodles with summer clothing.
Campaign Creation Stories: How a virtual influencer with Down syndrome was born
Down Syndrome International (DSi) and Forsman & Bodenfors talk about the process behind an ambitious project to create a more inclusive digital environment.
Campaign Creation Stories: Metaverse malfunctions make a great credit-card ad
Krungsi First Choice and Leo Burnett Thailand used a 'meta' idea—an ad that shows the brand attempting to shoot an ad in the metaverse—to build affinity among a new audience. Hear the inside story of how the ad came about.
Campaign Creation Stories: How Pocari Sweat and Dentsu sent a heroine on a fantastic journey
Otsuka Pharmaceuticals and Dentsu wanted to revitalise Pocari Sweat's brand message for young people in a post-pandemic world. See the astonishing, dreamlike film they came up with and hear the inside story of its creation directly from the brand and agency.
Campaign Creation Stories: How to make people 'GAF' about a loyalty program
The 'Give a Flybuys' campaign used an attitude-laced rap to give venerable Australian loyalty program Flybuys a new swagger. See the ad, then hear the inside story of its creation directly from the brand and agency partner CHE Proximity.
Campaign Creation Stories: An electrifying Thai zombie comedy
How Siampan Group and agency partner CJ Worx ended up deploying an army of the undead, Frankenstein's monster, and a catchy jingle to make people remember—and search for—car-battery brand Boliden.
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