Please sign in or register
Existing users sign in here
Having trouble signing in?
Contact Customer Support at
[email protected]
or call+852 3175 1913
Oct 28, 2021
Campaign Creation Stories: How Pocari Sweat and Dentsu sent a heroine on a fantastic journey
Otsuka Pharmaceuticals and Dentsu wanted to revitalise Pocari Sweat's brand message for young people in a post-pandemic world. See the astonishing, dreamlike film they came up with and hear the inside story of its creation directly from the brand and agency.
Top news, insights and analysis every weekday
Sign up for Campaign Bulletins
Most Read
.jpg&h=334&w=500&q=100&v=20250320&c=1)
.jpg&h=334&w=500&q=100&v=20250320&c=1)
.png&h=334&w=500&q=100&v=20250320&c=1)
.jpg&h=334&w=500&q=100&v=20250320&c=1)
Related Articles
.png&h=268&w=401&q=100&v=20250320&c=1)
Apr 9, 2024
March APAC advertiser of the month: Pocari Sweat
Jun 10, 2021
Campaign Creation Stories: An electrifying Thai ...
Just Published
PROMOTED
5 hours ago
How Shopee is powering the next wave of content-driv...
By putting content at the core of its ecosystem, Shopee is helping brands and creators connect with audiences more meaningfully—and convert with impact.
5 hours ago
Women to Watch 2024: Margaret Key, MSL
As a regional leader, Key has been a driving force behind transforming Publicis Groupe's comms offerings by influencing talent, services, and business growth in APAC.
6 hours ago
Bonds taps Robert Irwin to show how wild comfort ...
Australia’s most beloved animal-lover trades khakis for cotton to front the new campaign, introducing American audiences to undies that hold up under pressure—snakes, crocs and all.
.jpg&h=268&w=401&q=100&v=20250320&c=1)
The Information
10 hours ago
Common Interest acquires Amplify to 'empower ...
The previously independent brand experience agency has offices in London, LA, Paris, New York and Sydney.