creativex

Jul 3, 2024

CreativeX report finds brands waste millions on assets that are never used

Nearly all global campaign toolkits are never activated in local markets, according to the findings.

Mar 9, 2024

CreativeX study: Advertising continues to overlook and stereotype dark-skinned and older women

CreativeX founder and CEO Anastasia Leng said the findings represent a “gap between intent and action” in the industry.