cricket
Bats, reels, and buys: The new IPL media mix
From creator collabs to AR chefs, IPL 2025 proves brands must chase relevance across memes, match breaks, and micro-moments—not just media buys.
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Pepsi moments don’t wait—and neither do we: Cathy Graham Kidd
With ‘Anytime is Pepsi Time,’ Pepsi’s senior brand director unpacks the brand’s global playbook, cultural agility, and the art of real-time marketing.
A new UNICEF campaign hits a six for gender equality
Deceptively simple, profoundly compelling. Watch Howatson+Company's latest pro bono effort for Cricket Australia.
Kohli, Dhoni and Ronaldo among India's favourite sportsmen: Ormax report
The report also found that nearly 48% of the population—678 million people—are sports enthusiasts in India.
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Adidas kickstarts World Cup campaign
Watch the film conceptualised by Creativeland Asia here.
Mastercard's Raja Rajamannar on making the right cricket partnership
The chief marketing and communications officer shares insights into Mastercard's decision to tie up with the ICC, and on choosing not to renew the BCCI partnership
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