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Ogilvy elevates Kent Wertime to oversee experience unit under Ogilvy One brand
EXCLUSIVE: Wertime will lead the new global division alongside his dual role as co-CEO of Ogilvy APAC.
DFI Retail's Ronald Wong on how the Yuu loyalty app's marketing cut through the noise
The brand VP and marketing leader of Yuu, one of Hong Kong's leading loyalty and O2O retail platforms, shares how innovation, community and inclusion were key to its success.
Marketers, it’s time to get rid of your Covid-induced tech hangover
The case for a unified tech stack.
Has your CRM kept up with changing buyer expectations?
The benchmark for a slick, connected customer experience is very different in 2022 than a decade ago.
How having a CRM in your agency toolbox helps drive business growth
At a recent webinar, executives from Sparro, M&C Saatchi, monday.com and Tangram revealed ways to streamline workflows, improve customer engagement, and drive business growth via CRM systems.
The CMO Circle: The power of personalisation
During the third edition of the Campaign x Salesforce roundtable series, leading marketers discussed how companies are improving channel personalisation efforts to meet customers’ expectations, and offered fresh insights on personalisation in the context of Covid, technology and 2021.
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