csuite
More pocketbook, less politics: How C-suites should talk about tariffs
Whether tariffs imposed by the Trump administration are on, off or somewhere in between, there are ways executives can address them without inviting political blowback.
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Here’s a thought: Marketers can sell anything—except their own value
Despite effectiveness being so high on the agenda, why are marketers still failing to make their case to the C-suite? Gurdeep Puri delves into the industry’s most frustrating paradox.
ROI Romance: why it’s time for CMOs and CFOs to rekindle their relationship
‘It’s not me, it’s you!’. There’s a rash of boardroom break-ups happening across adland and it’s time for marketing and finance to get back together.
Why APAC marketers and CFOs aren’t seeing eye-to-eye
New research by Kantar and Campaign will detail how brand and finance teams view marketing goals, metrics and agencies differently.
Marketers need to speak C-suite to drive tech investment: Squiz
The disconnect between marketers and the top brass can block crucial martech investment, says digital transformation company Squiz.
The CMO's role in digital business transformation
Don't 'wait and see' and don't think digital business transformation doesn't apply to your company. Lead the change, says Kim Douglas of SapientNitro and Razorfish.
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