david guerrero
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Asia can’t win globally if it doesn’t back itself regionally
Asia has the creative firepower, the campaigns, the awards. What’s missing, David Guerrero writes, is seeing, decoding, and defending each other across markets.
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2025 Cannes Contenders: David Guerrero handpicks top work for Lions
Kicking off this year’s Cannes Contenders series is a selection from David Guerrero, creative chairman of BBDO Guerrero.
Spikes Asia X Campaign: You have to go through a lot of c*ap to get a idea
BBDO's David Guerrero explains how to master creative idea-generation by giving yourself permission to be bad at it.
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David Guerrero on Cannes' first ever live judging sessions
Guerrero was a member of the panel judging the Glass Lions: Lion for Change award at Cannes, which included live assessment sessions. Here's his report on what made the winning campaign win.
Test, break, learn, repeat...or pack your bags
Consistency of clarity and thought from the entire team allows creatives to develop evergreen messages that resonate over the long term, according to panellists at Campaign360.
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David Guerrero: 'We're wrong to put blind faith in technology'
We automatically trust technology while forgetting that it, too, is as fallible as humans are, says David Guerrero, the creative chairman of BBDO Guerrero.
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