david ketchum
Will you still need me, will you still feed me?
While discussions around ageing within advertising tend towards the gloomy, Current Asia’s chief executive has some practical suggestions to address the challenge.
Integrating ad tech: Robocop approach to staying ahead
Agencies face a choice between creating ad technology or identifying the right solutions for clients, says David Ketchum founder of Current Asia.
Current Asia hires Robert Yap to push "boardroom" goals
ASIA-PACIFIC - David Ketchum’s newly launched venture Current Asia has hired Robert Yap Min Choy as chairman to drive partnerships with businesses, governments and industry stakeholders.
Marketing automation: What does 'awesome' look like?
Marketing automation is not yet mainstream in Asia, and becoming a modern marketer is hard work. David Ketchum, CEO of Current Asia, offers a six-point checklist every marketer should aspire to complete.
EXCLUSIVE: Global & APAC heads on Bite merger with Text100
In an exclusive interview about the just-announced merger of Bite and Text100, global chief Aedhmar Hynes emphasised that the move is aimed at building a strong global brand and denied problems with Bite leadership motivated the change.
D+D partners with The CMO Council in Asia-Pacific
HONG KONG – The newly revamped Digital + Direct Marketing Association Asia has taken the next step on its agenda to be Asia’s ‘connector’ and formed a partnership with the Chief Marketing Officer (CMO) Council.
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