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McDonald's India uses 'Newton-level' math to bring prices down to earth

The fun campaign by DDB Mudra Group intentionally doesn't add up, serving to promote the McSavers+ menu's value.

Jun 18, 2024

DDB Worldwide promotes Susie Walker to global chief creative operations officer

Walker will report to DDB Worldwide president and global chief creative officer Chaka Sobhani.

May 20, 2024

Singapore celebrates its multi-faceted Jewel

A new film celebrates Jewel Changi Airport’s (Jewel) fifth anniversary taking viewers on a one-minute journey through the 135,700 square metre travel hub.

May 13, 2024

Agency Report Card 2023: DDB

It’s a year of transformation for the agency—regionally and globally. To effectively manage change or fully embrace its ‘Power to Move’ mantra, DDB requires a grip on headcount—for both sustainable growth and client business.

Apr 3, 2024

40 Under 40 2023: Psembi Kinstan, DDB Group

At just 20, Psembi Kinstan won a Cannes Lions. Now, as Group ECD of DDB Melbourne, he leads with boundless energy and big ideas, revolutionising the world of advertising

Apr 2, 2024

Volkswagen unveils device to avoid kangaroo collisions in Australia

Designed in partnership with DDB Sydney, the University of Melbourne and Wires, the potentially live-saving car device aims to prevent both kangaroo and human accidents alike.