demographic
Are Gen Zers just boomers in disguise? What marketers must be mindful of as kids become adults
Marketers have long attempted to distill generational behaviors into easy stereotypes, but Gen Z resists these tidy boxes.
Over-60s make up just 4% of people in global ads
Brands are overlooking a lucrative audience, according to CreativeX.
Why the Super Bowl’s top advertisers are targeting the 50+ demo
With younger audiences cutting back on spending, marketers are wise to focus on the 50+ audience at this year’s Super Bowl.
India's massive millennial wave
Connected with a conscience, a younger generation of Indian consumers is keeping marketers on their toes.
The death of the demographic
Demographics don't hold much use to marketers anymore since they can't help connect brands with consumers in their correct state of mind, writes Mindshare's head of strategy for North Asia.
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