digital advertising
Social-first: Unpacking marketing’s most confusing yet rewarding opportunity
Ogilvy APAC's VP and head of content Jeremy Webb discusses the complexities of social-first marketing, the importance of campaign integration, and strategies for success.
How high-quality digital ad inventory buys can slash carbon emissions
A new survey by DoubleVerify and Scope3 found that purchasing higher-quality media impressions reduced carbon emissions by almost 65,000 metric tons in 2023.
Pivoting for Value: Overhauling the media mix for a digital-first world
Changing economic conditions and media consumption habits are among the many factors prompting a shift in marketing approach. Meta’s latest whitepaper charts the path forward.
How e-commerce, social commerce, and influencer marketing connect in a cookieless world
We are on the cusp of next-gen commerce — are you ready?
Hakuhodo takes majority stake in Malaysia's Kingdom Digital
The deal will strengthen the Japanese network's capabilities in Malaysia’s digital advertising market, and the two firms will also target southeast Asia with their digital advertising solutions.
Mindshare Australia to launch inclusion private marketplace
A selection of digital partners chosen to support communities that are often underrepresented in Australian media populate this marketplace.
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