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Aug 2, 2016

Japan telco giants respond to challenge from below

An enormous amount of money is spent on advertising in the Japanese telecom sector, but challenges to the dominance of the 'big three' operators are mounting day by day.

Aug 4, 2015

Docomo Healthcare shows a dose of horror can be good for you

TOKYO - Summer is traditionally the season to watch horror movies in Japan as a means to cool down. But a new film from Docomo Healthcare explores the hypothesis that doing so can help burn calories as well.

Jun 4, 2015

SoftBank enlists modern-day Samurai to cut rivals out of the picture

TOKYO - An awe-inspiring video sees the Japanese telco poke fun at its competitors with the help of a master swordsman.

Jan 26, 2011

CASE STUDY: Docomo joins forces with Darth Vader against Apple in Japan

Japanese mobile operator Docomo enrolls the help of Darth Vader to help it regain market share in the face of Apple's iPhone and iPad launch last year.

Sep 14, 2010

NTT Docomo beats KDDI in mobile TV license battle in Japan

TOKYO – Media owners welcome new mobile TV opportunities as NTT Docomo beats KDDI in the battle for Japan’s only mobile multimedia license.

Nov 12, 2009

Live Issue... Branding battle rages as India's telco market expands

New entrants into the fast-growing telecoms industry are marketing to low-spending users to gain share.