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Japan telco giants respond to challenge from below
An enormous amount of money is spent on advertising in the Japanese telecom sector, but challenges to the dominance of the 'big three' operators are mounting day by day.
Docomo Healthcare shows a dose of horror can be good for you
TOKYO - Summer is traditionally the season to watch horror movies in Japan as a means to cool down. But a new film from Docomo Healthcare explores the hypothesis that doing so can help burn calories as well.
SoftBank enlists modern-day Samurai to cut rivals out of the picture
TOKYO - An awe-inspiring video sees the Japanese telco poke fun at its competitors with the help of a master swordsman.
CASE STUDY: Docomo joins forces with Darth Vader against Apple in Japan
Japanese mobile operator Docomo enrolls the help of Darth Vader to help it regain market share in the face of Apple's iPhone and iPad launch last year.
NTT Docomo beats KDDI in mobile TV license battle in Japan
TOKYO – Media owners welcome new mobile TV opportunities as NTT Docomo beats KDDI in the battle for Japan’s only mobile multimedia license.
Live Issue... Branding battle rages as India's telco market expands
New entrants into the fast-growing telecoms industry are marketing to low-spending users to gain share.
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