double standards
Is 3D getting the treatment it deserves? We've asked two experts.
As 3D works its charm across more media channels, we ask Harpreet S. Kaintel, chief strategy officer for Asia-Pacific at Zenith Optimedia (pictured left), and Tom Cassidy, editor of Brouhaha magazine (pictured right), if 3D is getting the treatment it deserves.
China media heads on the impact of the Shanghai Expo
The Shanghai Expo, China's biggest event since the Beijing Olympics, kicked off earlier this month. We ask Steven Chang (pictured left), managing director at Zenith China, and Annie Hsiao (pictured right), managing partner at Maxus China, what its impact will be.
Media agency heads on how they are nurturing their children's media habits
Kids grow up very fast these days, so we asked two media agency leaders about their young ones' media habits. Here is what Ranganathan Somanathan (pictured left), CEO of Starcom MediaVest Group in Malaysia, and Anupriya Acharya (pictured right), CEO of Aegis Media in Singapore, had to say.
How effective is your advertising? Martin Lindstrom and Richard Pinder on the last ad that made them buy.
How effective is your advertising? Martin Lindstrom (pictured left), author of Buyology - Truth and Lies About Why We Buy, and Richard Pinder (pictured right), CEO of Publicis, on selling their own assets and the last ad that actually made them buy.
World Cup 2010: Which platforms work better for the sport?
As broadcasters gear up for the World Cup, we ask two football enthusiasts which platforms work better for the sport. Bryan Robson (pictured left), head coach for Thailand's national football team, and Mike Jackson (pictured right), managing director for APAC at MEC Access, go head-to-head on the issue.
Media heads share the highs and lows of pitching
This year promises a new wave of mega media pitches. Two network chiefs deliberate the highs and lows of competition.
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