#dtc | Campaign Asia

Oct 5, 2022

APAC consumers trust DTC websites more than ecommerce platforms: study

According to a Reprise study, consumers who prefer to engage with DTC brands and buy on their websites do so because they consider consumer brands to be more trusted, authentic and having a wider variety of products.

Aug 13, 2021

Staff Reporters

Campaign Crash Course: How to build a DTC brand

Brands have been rushing to find new ways to reach home-bound consumers as the Covid pandemic has continued to rage. In this lesson, discover how to build a direct-to-consumer brand.

Feb 20, 2020

Lindsay Stein

1 in 4 consumers use voice to make DTC brand purchases

Voice purchases—while still very new—are growing, new research shows.