dyson

Apr 4, 2024

Dyson China ends partnership with Mindshare, hands media duties to Publicis

Dyson's decade-long partnership with GroupM has come to an end after a competitive review that followed a bribery scandal in China last year.

Feb 6, 2024

Yum Brands, Swatch and Dyson put media duties with GroupM China under review

EXCLUSIVE: A number of GroupM's most prominent clients in China have placed their long-standing accounts with the agency under review, Campaign understands.

Apr 1, 2022

Cringe-worthy or actually funny? April Fool’s gags from brands

A plastic Batmobile? A koala on duty? An alcohol-filled mattress? The gags are out in this year’s April Fool’s roundup.

Dec 7, 2021

Mediabrands sweeps up Dyson global media planning and buying

Account, worth $600 million, will transfer from Mindshare in Q1 2022.

Sep 7, 2021

Why gen-Z symbols are different in China

In China, consumers gain emotional or physical self-actualisation from brands and for the country's youth, symbols are both a continuum of ideas and history as well as being completely of the now.

Apr 13, 2021

Dyson launches global media review

MediaSense is assisting the vacuum cleaner brand known for ditching bags.