edward bell
Asia-Pacific Power List 2025: Edward Bell, Cathay Pacific
With Bell at the helm, Hong Kong’s flagship carrier has reclaimed its momentum, soaring to new heights through innovative marketing and bold storytelling.
Asia-Pacific Power List 2024: Edward Bell, Cathay Pacific
Soaring to new heights, Bell has navigated the turbulence of the past year with finesse. With a return to profits and brand awareness scores climbing by 16%, the airline's ascent is undeniable.
We want to keep moving’: Edward Bell on Cathay’s edgier new global campaign
EXCLUSIVE: The airline’s first global brand messaging work in three years aims to trigger emotions over ticket sales and mirrors the way we consume media today, says the GM of brand, insights, and marketing.
Cathay winks at Hong Kongers love for keepsakes with 'Let's Get Moving ;P' campaign
AD BRIEF: From slippers to pens, everyone loves (free) souvenirs, especially if they are well-designed and worth treasuring. Cathay and Publicis Hong Kong celebrate this insight in a new campaign.
Asia-Pacific Power List 2020: Edward Bell, Cathay Pacific
Edward Bell has proven to be a steady captain even in turbulent times. Before the pandemic hit, he had led the airline onto a new and successful brand platform infused with more purpose.
The thinking behind Cathay Pacific's new motto
'Move beyond' is our 'Just do it', says the airline's marketing chief Edward Bell, who will be increasing spend by "tens of millions" to make the new credo fly.
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