enormous brands

India's brand value: What are the stakes of rebranding a country's name?
Sep 12, 2023
Campaign India Team

India's brand value: What are the stakes of rebranding a country's name?

SOUNDING BOARD: Experts decode the complexities of rebranding India to Bharat and weigh the risks and rewards of altering a nation's identity

Cannes or cannot? Indian adland split on Cannes 2021 attendance
Apr 5, 2021
Raahil Chopra

Cannes or cannot? Indian adland split on Cannes 2021 attendance

Some ad folks believe postponing Cannes Lions 2021 to a later date in the year would have made more sense, while others think it would mess up the schedule

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