environment
‘Endless brand growth on a finite planet is a suicide pact’: Maren Costa
Marketers have the power and influence to tell consumers to consume less for the sake of the planet. Yet, the measures of present-day brand success don’t incentivise marketers to do so, argues climate activist Costa in a fiery opening keynote at Campaign 360.
Baby shark in Greenpeace film is distraught by overfishing
In a stunning new animation film by Photoplay, the dangers of overfishing are simply and effectively narrated by a blue shark, a species often caught in the crossfire of long line fishing.
Why brands have to be out and proud about the planet
As the industry gears up for Cannes Lions, Paul Mottram urges brands across Asia to listen closely to consumer voices and respond decisively to the growing demands for action on climate change.
‘Marketing is the fuel to the fire of consumerism’: Former Amazon veteran Maren Costa
Ahead of her keynote at Campaign360, the former Amazon UX designer turned climate activist unpacks her journey from internal whistleblower to global advocate, calling out corporate consumerism and the tech industry’s environmental toll.
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How the industry can move past rhetoric to take on climate change
While major agencies and holding companies have floundered in their response to climate activists, a concerted communication strategy around carbon pricing could turn things around, says independent communications consultant Paul Mottram.
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Following Trump's lead is a mistake. It's time for agencies to focus on climate
Just like you wouldn’t plan a picnic without considering the weather; agencies that try to plan for the future without considering climate change are risking disaster, says Clean Creatives' Duncan Meisel.
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