fandom
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May 27, 2024
Why brands should tap social communities for conversion
UM Philippines' Jesca Bantayan explains how brands can use the power of fandoms as an engagement tool to connect with their consumers.
Nov 13, 2023
Obsessed: Tapping into the power of superfandom in APAC
Three in five Gen Z identify as a superfan in some way. From tears to cheers, screaming Switfies to fan misbehaviour, emotions and entertainment are goldmines for brands. Canvas8’s Elly Lau reveals Asian trends and behavioural insights.
Mar 21, 2023
‘Havas Play’ launches worldwide
The new entertainment, sports, technology, and fandom offering aims to leverage Vivendi ownership and replaces Havas Sports and Havas Sports & Entertainment across all markets.
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