fcb interface

Old souls, smart tech—the consumer paradox brands can no longer ignore

13 hours ago

Noor Samra

Old souls, smart tech—the consumer paradox brands can no longer ignore

As technology races ahead, a new kind of consumer is emerging—one who wants smart solutions powered by AI, but also the grounding comfort of rituals, nostalgia and analogue charm, observes FCB Interface's Noor Samra.

FCB reshapes India business, grouping three creative shops

Jul 7, 2021

Staff Reporters

FCB reshapes India business, grouping three creative shops

FCB Ulka, FCB Interface, and a new shop, FCB India, will be full-service outfits under a group structure, as agency veterans Nitin Karkare, Swati Bhattacharya, Robby Mathew and Joe Thaliath get promotions.

Lessons from Tesla, Apple and yoga (yes, yoga) in making sustainability cool

Feb 26, 2021

Rahul Sachitanand

Lessons from Tesla, Apple and yoga (yes, yoga) in making sustainability cool

SPIKES ASIA X CAMPAIGN: Creatives need to drive relevance for sustainable options, instead of virtue-signalling about sustainability, argues Gulshan Singh of FCB Interface.